fat bastard case study
Brands Objective
Fat Bastard Burrito was looking to increase brand awareness and promote its insane National Burrito Day deal which offered customers the famous Big Burrito and Jarrito Bottle for just $6 and drive people to Fat Bastard Burrito stores to purchase the National Burrito Day Deal.
Our Solution
EQ managed the end-to-end process of this campaign by identifying the creators with an authentic content style. The strategy was to combine creators with vastly different styles so they could promote National Burrito Day deal through various lenses such as The Twin Prank by Even out Twins, The family day out by Chantel, Late night meal Mukbang by K Showtime and the Date with the Hockey Player Skit by Aiden Dale.
Campaign Results
EQ facilitated this campaign by selecting four very different creators with different styles of content and highly engaged audiences. The goal was to leverage these creators' highly engaged TikTok audience, who also fall within Fat Bastard Burrito's core target audience. EQ maximized the campaign's impact through our strategic approach, generating authentic and organic content that seamlessly integrated the brand into the creators' narratives, resulting in a captivating and powerful campaign.