Herb Pharm wellness campaign
Brands Objective
Herb Pharm aimed to reposition itself from being seen as a "medicinal alternative" to becoming a trusted wellness ally. The brand recognized that its traditional focus on herbal medicine was limiting its appeal, especially among younger audiences. To remain competitive in the evolving wellness space, Herb Pharm needed to adapt its messaging and market positioning to connect with a broader, more lifestyle-oriented demographic.
Our Solution
EQ Agency devised a comprehensive influencer marketing strategy to shift Herb Pharm’s image. By creating campaigns for the brand’s core 24 products, EQ reframed the messaging from treating illnesses to supporting everyday wellness. Content focused on preventive care, like using the products in wellness routines and recipes. EQ built the influencer strategy from the ground up, working with herbalists to educate on product benefits while partnering with lifestyle influencers to showcase the brand in a more approachable, relatable light. High-engagement influencers were selected for their positive audience sentiment and credibility.
Campaign Results
The campaign effectively repositioned Herb Pharm within the wellness space, creating a more inviting and accessible brand identity. By utilizing a multi-tiered approach, EQ was able to drive both top-of-funnel awareness and focused conversion efforts. As a result, Herb Pharm reached a new, younger audience, solidifying its presence as a wellness ally while maintaining its core demographic of herbalists. The campaign also increased brand sentiment and engagement across all channels, setting the stage for future growth in the wellness industry.