janet collection beauty campaign
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Brands Objective
Janet Collection sought to elevate brand awareness for its Esha Naturals product line through targeted influencer marketing. The goal was to engage a diverse audience, aligning with their target demographic, and create a significant impact within the beauty and haircare space.
Our Solution
EQ Agency developed a strategic influencer marketing campaign by selecting influencers whose followers matched Janet Collection’s target audience. These influencers were tasked with creating authentic content that showcased the Esha Naturals products in a relatable way, ensuring broad appeal across various age groups.
Campaign Results
The campaign successfully reached over 24,000 individuals, encompassing a diverse range of age groups. This effort led to an impressive 172,000+ video views across all platforms, significantly boosting brand visibility and generating strong engagement for Janet Collection’s Esha Naturals products.